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The Chemistry of Engagement

Sep 22, 2021

We chat about why dependability is so important to today's consumer with Julie Cole, Co-Founder and Senior Director of Public Relations at Mabel's Labels.


Aug 26, 2021

We seek to understand what it means to be a highly responsive organization with Rob Daintree, Director of Marketing Communications at WestJet.


Jul 29, 2021

We explore the role of respect in the brand-customer relationship with Jason Anderson, SVP, Brand, Marketing & Communications at Cadillac Fairview.


Jul 14, 2021

We talk about the need for honest and transparent marketing from brands with the courageous Erica Ehm, Founder of YMC.ca.


Jul 7, 2021

We break down why certain brands feel distinct to consumers with Chris Kneeland, Co-Founder and CEO of Cult Collective.